Top 4 Amazon Keyword Research Tools For A High Competitive Advantage

Featured article by Angela McKenzie, independent technology author and digital marketer

Are you a seller on Amazon? Do you wonder how some sellers are able to rake in so much more sales compared to you? Online marketing and ecommerce success depend on the search engine optimization efforts you have put in place to make your product more visible during searches. For this to be possible, you will need to have Amazon keyword tools.

Keywords and phrases are the most important SEO tools components and to beat your competition, you must have the right tools to work with. The following innovative tools are your secrets to a success story selling on Amazon:

1. The Reverse ASIN Keyword Tool

This is by far the most popular and the strongest keyword tool helping sellers on the Amazon sellers’ database. You can use it to find all the keywords used by customers who are searching for a niche or a product in a niche. When you use the products ASIN, the Unique Amazon Identifier, you will be able to find thousands of keywords within seconds.

Even with over 3.3 Billion unique ASIN word combinations in the database and with each keyword having an estimated Amazon search volume, the reverse ASIN Keyword tool makes it possible to check out all the different words and phrases. This tool will also give you reports like the keyword reports for Amazon and reverse PPC reports.

2. Keyword Inspectors Product Research Tool – KIPRT

This is a tool for product searches in the US. With it, you can make product search filters by price, reviews, keywords, category, or sales per day. This will give you the history of every product, making it possible for you to find your best niche.

You will have to make separate monthly subscription payments, but the tool doesn’t give you access to other tools or credits. The KIPRT keyword research tool is available for US sellers only.

3. The Keyword Trends Tool

This tool supports markets in the US and the UK. It is functionally a searchable database for more than 532 million buyer keywords. Data on Amazon search volumes for all keywords gets daily updates, making sure that you always get accurate results to guide you in making the right sales decision.

The differentiating feature of this tool and the rest is the fact that every keyword has been attached to aggregated detailed data for products. Through the trends tool, you can search products by review count, average price, sales rank, rating, or sales per day. Just as the name suggests, you get to see how a keyword trends over time graphically. Information about a keyword for about 13 months will definitely make iteasier to make a decision on the best products to sell.

Finally, this tool gives further information on products private labels, retail arbitrage, wholesale, online arbitrage, and drop shipping.

4. The Free Amazon search terms optimizer tool

This tool gives competitive advantage over other sellers by maximizing the ability with which customers find your products on Amazon. Unique keywords can be identified using this tool. Search term fields from your product title and bullet points are normally indexed and this tool will help in figuring this out.

In conclusion, your products will sell better if you have the right information about the keywords customers search for. Getting a unique keyword or key phrases will increase your sales and the above mentioned tools will help you sell.

Author Bio

Angela McKenzie is a digital marketer. She is known for her campaign on use of the keyword research tool in gaining accurate sales insights on Amazon. Check her blog to learn more.