Top 5 Myths About Big Data

Brian Gentile is the CEO of Jaspersoft, a commercial open source business intelligence software company. Folllow him @BrianG_Jasper .

With the amount of hype around Big Data it’s easy to forget that we’re just in the first inning. More than three exabytes of new data are created each day, and market research firm IDC estimates that 1,200 exabytes of data will be generated this year alone.

The expansion of digital data has been underway for more than a decade and for those who’ve done a little homework, they understand that Big Data references more than just Google, eBay, or Amazon-sized data sets. The opportunity for a company of any size to gain advantages from Big Data stem from data aggregation, data exhaust, and metadata — the fundamental building blocks to tomorrow’s business analytics. Combined, these data forces present an unparalleled opportunity.

Yet, despite how broadly Big Data is being discussed, it appears that it is still a very big mystery to many. In fact, outside of the experts who have a strong command of this topic, the misunderstandings around Big Data seem to have reached mythical proportions. Here are the top five myths.

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