Inside the Briefcase

How to Best Utilise Analytics in all its Forms

How to Best Utilise Analytics in all its Forms

Analytics is one of the most indispensable tools any...

2016 APM Reference Guide: Application Performance Monitoring

2016 APM Reference Guide: Application Performance Monitoring

IT Briefcase Analyst Report
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IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

IT Briefcase Exclusive Interview: Top IoT Trends and Predictions for Organizations in 2016

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Unleash the Power of Global Content

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Clicking Away Your Right to Privacy

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Top Ten Mobile CRM Apps

March 21, 2011 No Comments

Customer relationship management (CRM) is about the hottest software market around these days, according to Gartner. The analyst firm expects CRM spending to increase more than any other area of application software this year, according to a recent survey.

“Buyers of CRM continue to focus on investments that promote customer retention and enhance the customer experience, and they are increasingly interested in technologies that encourage development of customer communities and social networks,” said Hai Hong Swinehart, research analyst at Gartner.

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