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How to align your visual brand guidelines and create consistently on-brand content

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Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

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2017 State of Technology Training

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IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

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In this interview, Srivats Ramaswami,...

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IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

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Ford’s CEO reveals true cost of electric vehicle batteries

April 23, 2012 No Comments

Speaking at a forum on green technology, Fortune magazine’s Brainstorm Green conference in California, Ford’s CEO Alan Mulally revealed how much electric vehicle batteries actually cost.

The high start-up cost of electric vehicles stems from the cost of its components — namely, the construction and retention of power through electricity-based batteries. In general, car manufacturers have been reluctant to disclose the cost per kilowatt hour.

At the conference, using Ford’s Focus Electric model as an example, Mullay indicated that the expense of battery packs for electronic vehicles can range between $12,000 and $15,000 per car.

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