Inside the Briefcase

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Webcast: Achieving Greater Marketing Performance with Improved Marketing Operations

August 2, 2013 No Comments

Smarter Commerce Webinar

Achieving Greater Marketing Performance with Improved Marketing Operations

Date: Thursday, Aug. 15, 2013

Time: 10:00 a.m. PT/1:00 p.m. ET

REGISTER FOR WEBCAST

Are you doing all you can be to improve your marketing programs – or are you just touching what’s at the front of the house?

See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future.

Join Delta Air Lines, United Healthcare, Covalent Marketing, QuarkSoftware, Inc. and IBM for a sixty minute webinar as they share advice and insight on how to move beyond typical relationships between marketing and operations to transform marketing.

You’ll hear best practices about:

*  Aligning disparate processes into one and removing departmental silos

*  Addressing all aspects of business processes, from content development through legal compliance

*  Better managing the marketing process for improved budget allocation and time management, and

*  Implementing change management, program adoption, and education.

REGISTER FOR WEBCAST

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