Webcast: Achieving Greater Marketing Performance with Improved Marketing OperationsAugust 2, 2013 No Comments
Smarter Commerce Webinar
Achieving Greater Marketing Performance with Improved Marketing Operations
Date: Thursday, Aug. 15, 2013
Time: 10:00 a.m. PT/1:00 p.m. ET
Are you doing all you can be to improve your marketing programs – or are you just touching what’s at the front of the house?
See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future.
Join Delta Air Lines, United Healthcare, Covalent Marketing, QuarkSoftware, Inc. and IBM for a sixty minute webinar as they share advice and insight on how to move beyond typical relationships between marketing and operations to transform marketing.
You’ll hear best practices about:
* Aligning disparate processes into one and removing departmental silos
* Addressing all aspects of business processes, from content development through legal compliance
* Better managing the marketing process for improved budget allocation and time management, and
* Implementing change management, program adoption, and education.APPLICATION INTEGRATION, Featured Webinars, Inside the Briefcase, Top Stories