Webcast: Achieving Greater Marketing Performance with Improved Marketing Operations

August 2, 2013 No Comments

Smarter Commerce Webinar

Achieving Greater Marketing Performance with Improved Marketing Operations

Date: Thursday, Aug. 15, 2013

Time: 10:00 a.m. PT/1:00 p.m. ET


Are you doing all you can be to improve your marketing programs – or are you just touching what’s at the front of the house?

See how industry leaders are achieving unprecedented performance by reshaping their behind-the-scenes marketing processes to maximize existing, omni-channel programs and preparing for the future.

Join Delta Air Lines, United Healthcare, Covalent Marketing, QuarkSoftware, Inc. and IBM for a sixty minute webinar as they share advice and insight on how to move beyond typical relationships between marketing and operations to transform marketing.

You’ll hear best practices about:

*  Aligning disparate processes into one and removing departmental silos

*  Addressing all aspects of business processes, from content development through legal compliance

*  Better managing the marketing process for improved budget allocation and time management, and

*  Implementing change management, program adoption, and education.


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