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IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

IT Briefcase Exclusive Interview: The Tipping Point – When Things Changed for Cloud Computing

with Shawn Moore, Solodev
In this interview, Shawn Moore,...

Driving Better Outcomes through Workforce Analytics Webcast

Driving Better Outcomes through Workforce Analytics Webcast

Find out what’s really going on in your business...

Legacy Modernization: Look to the Cloud and Open Systems

Legacy Modernization: Look to the Cloud and Open Systems

On the surface, mainframe architecture seems relatively simple: A...

Still keeping your hybrid power systems indoors?  It’s time for change.

Still keeping your hybrid power systems indoors? It’s time for change.

Mobile telecommunications network equipment is expected to work without...

Why mobile computing is stumping even the tech savviest disruptors

October 25, 2012 No Comments

Today’s leading tech, marketing and advertising firms — built and led by the disruptors of our time — still don’t know quite what to make of the mobile computing disruption sweeping the world.

That’s the observation of the Washington Post’s Craig Timberg, who points out that mobile computing is breaking down the online advertising model — developed and finely honed and mined over the past decade by the globe’s leading disruptors.

Indeed, e-commerce was a huge disruptor, and is now accompanied by the multiplier effect of social media. The problem is that online advertising models are based on PC-based Web searches, in which users are situated in one spot and are likely to whip out their credit cards to make on-the-spot purchases.

Read More of Joe McKendrick’s Blog Post on SmarterPlanet

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