Inside the Briefcase

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As the Network Changes, Engineers Are Embracing the DevOps Model

Businesses that have embraced digital transformation with a clear...

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

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IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

Why mobile computing is stumping even the tech savviest disruptors

October 25, 2012 No Comments

Today’s leading tech, marketing and advertising firms — built and led by the disruptors of our time — still don’t know quite what to make of the mobile computing disruption sweeping the world.

That’s the observation of the Washington Post’s Craig Timberg, who points out that mobile computing is breaking down the online advertising model — developed and finely honed and mined over the past decade by the globe’s leading disruptors.

Indeed, e-commerce was a huge disruptor, and is now accompanied by the multiplier effect of social media. The problem is that online advertising models are based on PC-based Web searches, in which users are situated in one spot and are likely to whip out their credit cards to make on-the-spot purchases.

Read More of Joe McKendrick’s Blog Post on SmarterPlanet

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