Inside the Briefcase
Why SAP Hybris is a Competitive Advantage for Small and Mid-Sized Businesses
May 24, 2016 No CommentsIndustry-Leading Omnichannel Capabilities that Grow with You
Businesses of every size and specialization are realizing they need to engage their customers in a consistent way across channels and devices to stay competitive in today’s markets. They also need a single view of the customer and their business to deliver on the higher expectations that today’s buyers and prospects bring to every transaction.
In this new omnichannel world, simply offering a standalone ecommerce channel isn’t enough. Companies need a platform that unites their channels and supports a more uid model of customer engagement.
For many years, the gold standard in omnichannel customer engagement technology – SAP’s Hybris – has been out of reach (in terms of budget, implementation requirements, and functional footprint) for smaller and mid-sized businesses that want to capitalize on the potential of true omnichannel commerce. However, recent innovations in pricing, deployment, and supporting services have made SAP Hybris a practical choice for virtually any business seeking a state-of-the-art omnichannel platform.
