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Why Social Media Analytics Will Work For Your Brand

July 16, 2018 No Comments

Featured article by Robert Hoffman, Independent Technology Author

Social media gives businesses unprecedented opportunities to reach out to their customers and prospects. There is an abundance of tools on those platforms to help you better your engagement games. Some social media tools will assist you in enhancing your customer service, explaining your products and services. From the get go, there is need to know that social media presence isn’t everything, there are metrics that help you find your way in a crowded digital landscape.

Social media analytics are important for every business. If you ignore feedback from your social listening efforts, you will probably be fumbling in the dark. You can’t afford to guess what is working and what has flopped. You will need to prioritize on analytics to get the most out of every social media campaign.

Important Social Media Metrics

It’s possible to gather all kinds of data and metrics from your social media pages. Whereas it’s not advisable to track very small aspects, you need to work with the data clusters that matter most to your business. You need to note that the data you prioritize should rhyme with your goals. It’s important that you track your social media share count across the platforms you use. You may want to know what has been shared on Twitter and you can still find out what your competitors are doing.

There are different tools that will let you in on the metrics that matter. Even if you are a newbie with no clue about analytics, you need to consider the free tools. They will save you time and the stress you may have to undergo to discover the best strategy to use. There is a need to look for ways to build more following on Twitter or Facebook, but care should be taken to focus on getting the right kind of followers. Using analytic tools will tell you whether your prospects are engaged or whether they are likely to become leads in the future. With the right answers from arising metrics, you can plan and execute strategies that work, instead of second guessing.

Essential Social Media Data

There are analytics that will help you map out and take control of your social media marketing. However, you need to observe some of the steps outlined below.

Analyze followers

On some platforms like Twitter, you need to assess and evaluate your following. You need to find out who your followers are, if you want to understand and engage them better. By assessing your followers, you are likely to come across potential contacts. Once you discover what makes your followers tick, you can use the info to make your business process user friendly.

Analyze Post Reach And Results

Your posts are what make your followers to react back. It’s important that you know how your posts impact on different platforms. It’s crucial for marketers to have an idea about the posts that are attracting lots of attentions and the ones that are being shared most. You need to know the posts that have most impact, when it comes to leading users to your landing page. You need to know the posts that get retweeted most and the ones that get the most likes and shares on Facebook.

Identify Influencers

Influencers don’t necessarily have to be celebrities. You need to look for influencers who create a buzz around your content. It’s imperative that you know who is leading in sharing, commenting or simply liking your posts. It’s advisable that you identify such influencers and look for what engages them in compelling ways. This will bring back significant impact to your site. These influencers can be the reason why you have a surge in traffic and a jump in sales.

Compare Platforms

The number of social media platforms apart from the usual: Facebook and Twitter, SnapChat, keeps growing. This doesn’t mean you cannot use them to create the impact you desire. There are tools that can help you assess these platforms and tell you what will work for you. You don’t have to spread yourself thin but make sure you concentrate on the platforms with significant output.

Choosing Appropriate Analytics Tools

The decision to use social media analytics tools comes with a price tag. While some are free, others are paid versions. You can use them to improve your strategies and they will pay for themselves in the long run. You only need to discern the tools that will work and you can make the best out of the analytics they return.

About the Author

Robert Hoffman is the content manager of sharedcount which is an online platform that provides social metrics of any website through its dashboard and API. His company helps people in getting the number of likes, shares, reactions and comments for Facebook as well as the number of pins on Pinterest, and stumbles on StumbleUpon.

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