Inside the Briefcase

The 5 Most Common Application Bottlenecks

The 5 Most Common Application Bottlenecks

Application bottlenecks can lead an otherwise functional computer or...

How Machine Learning Helps Improve the Security Industry

How Machine Learning Helps Improve the Security Industry

We’ve been moving more and more towards computerized processes...

Transformation on a Global Scale

Transformation on a Global Scale

Necessity may be the mother of invention, but it’s...

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

IT Briefcase Exclusive Interview: As Container Adoption Swells, So Do Security Concerns

Fei Huang, NeuVector
In this Fresh Ink interview segment,...

6 Marketing Strategies for Your Small Business

6 Marketing Strategies for Your Small Business

One of the main problems facing small businesses is...

Worst Practices: 3 Ways Businesses Fail at Social CRM

July 29, 2011 No Comments

The worst thing you can do is engage in a dialog, but then leave the customer hanging as you try to iron out your internal processes. That has the same effect on the customer as a call center agent who’s not empowered to solve problems — it leaves the customer frustrated and raises questions about your competency. It’s better not to engage than it is to engage in a way that deepens the customer’s irritation.

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SOCIAL BUSINESS

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