Inside the Briefcase

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

2017 State of Technology Training

2017 State of Technology Training

Pluralsight recently completed an in-depth survey of 300 enterprises...

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

IT Briefcase Exclusive Interview: Keeping Your (Manufacturing) Head in the Clouds

with Srivats Ramaswami, 42Q
In this interview, Srivats Ramaswami,...

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

IT Briefcase Exclusive Interview: New Solutions Keeping Enterprise Business Ahead of the Game

with Sander Barens, Expereo
In this interview, Sander Barens...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

October 23, 2017 No Comments

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.

The presentation delves into 7 trends that inform every step in the campaign lifestyle:

1. Thought leadership

2. Content franchise

3. Touchpoint consistency

4. Everyone-as-marketer

5. Hypertargeting

6. Brand investing

7. Cost-per-connection

To learn why these trends are important and how to take advantage of them, download the complimentary presentation PDF.

DOWNLOAD NOW

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Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on 25+ social channels with solutions for marketing, advertising, research, care, and commerce on one unified platform. This allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Sprinklr works with 1,200+ global companies including Nike, McDonald’s and Microsoft, more than 50% of the Fortune 50, and partner with SAP, IBM, Microsoft, and many others.

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