Inside the Briefcase

FICO Scales with Oracle Cloud

FICO Scales with Oracle Cloud

Doug Clare, Vice President at FICO, describes how Oracle...

Is Your Enterprise IT the Best It Can Be?

Is Your Enterprise IT the Best It Can Be?

Enterprise IT is a driver of the global economy....

The IoT Imperative for Consumer Industries

The IoT Imperative for Consumer Industries

This IDC white paper examines current and future...

How to align your visual brand guidelines and create consistently on-brand content

How to align your visual brand guidelines and create consistently on-brand content

In this ebook, we’ll explore the various themes leading...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation...

Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

October 23, 2017 No Comments

Jon Lombardo, Creative Lead, LinkedIn, reveals in this presentation how B2B businesses can improve their content strategy in 2017. In particular, he points out why the “Newspaper Model” is difficult to scale and harder to monetize while a B2B “Blockbuster” approach can monetize a brand’s expertise.

The presentation delves into 7 trends that inform every step in the campaign lifestyle:

1. Thought leadership

2. Content franchise

3. Touchpoint consistency

4. Everyone-as-marketer

5. Hypertargeting

6. Brand investing

7. Cost-per-connection

To learn why these trends are important and how to take advantage of them, download the complimentary presentation PDF.

DOWNLOAD NOW

Copy of twenty20 fa246582 e6c1 492f a3b8 0796fd31549a Photoshop 300x199 Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics

 

509379 SprinklrLogo GR stacked multi R2 Your B2B Content Strategy in 2017: How To Think Like A Movie Studio + 6 Other Tactics
 
 
Sprinklr is the first unified customer experience management platform for the enterprise. We help the world’s largest brands reach, engage, and listen to their customers on 25+ social channels with solutions for marketing, advertising, research, care, and commerce on one unified platform. This allows siloed teams to collaborate to deliver a seamless experience to every one of their customers across any channel — at scale. Sprinklr works with 1,200+ global companies including Nike, McDonald’s and Microsoft, more than 50% of the Fortune 50, and partner with SAP, IBM, Microsoft, and many others.

DATA and ANALYTICS , Featured White Papers, Inside the Briefcase, Top Stories

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner IT Operations

SuperCharge Your Cloud

American CISO

IBC 2018

ITBriefcase Comparison Report