3 Painfully Common Misuses of CRM
February 7, 2012 No CommentsSOURCE: ECommerce Times
CRM is a discipline, and CRM software is the tool you use to scale that discipline up and automate its data management aspects. When there’s a problem, the CRM application is generally not the source — it’s those pesky humans, who have remarkably unfettered imaginations when it comes to finding ways to misuse or underutilize their CRM applications.