Inside the Briefcase

How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

In an increasingly digital world, security has become a...

2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

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Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

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Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

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A Knowledge Base for CRM

August 10, 2011 No Comments

Technology for CRM (customer-relationship management) can help in a number of different areas—tracking opportunities, storing a contact database, and generating mailing lists and marketing presentations. However, in today’s construction environment, one of the biggest benefits for many contractors is being able to store information in a central location so the data is accessible by everyone in the organization.

SpawGlass, www.spawglass.com, Selma, Texas, uses CRM technology to track opportunities, store project information, and generate mailing lists for newsletters, direct mail, and holiday cards. Hillary Cadra, director of corporate marketing, SpawGlass, says the biggest benefit is the accessibility across the construction company.

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