Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

A Knowledge Base for CRM

August 10, 2011 No Comments

Technology for CRM (customer-relationship management) can help in a number of different areas—tracking opportunities, storing a contact database, and generating mailing lists and marketing presentations. However, in today’s construction environment, one of the biggest benefits for many contractors is being able to store information in a central location so the data is accessible by everyone in the organization.

SpawGlass, www.spawglass.com, Selma, Texas, uses CRM technology to track opportunities, store project information, and generate mailing lists for newsletters, direct mail, and holiday cards. Hillary Cadra, director of corporate marketing, SpawGlass, says the biggest benefit is the accessibility across the construction company.

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