Inside the Briefcase

How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

In an increasingly digital world, security has become a...

2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

Read the 2022 Coupa Benchmark Report to explore 20...

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud computing has been around for many years now,...

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

Applying the Eight Building Blocks of CRM to Social Media

March 25, 2011 No Comments

The increase in adoption of social media across media, high-tech, consumer goods, and retail sectors has been prolific during the past few years, and is set to expand into other industries during the next three years. Organizations need to embrace this phenomenon as an integral part of their CRM strategy.

Our research points to improvements in customer and market responsiveness, product development, sales effectiveness, and operational efficiency as key drivers. Success, however, requires the same due diligence in traditional CRM that Gartner has reinforced for the past decade.

Read more…

SOCIAL BUSINESS

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