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Solving the steam_api.dll Missing Issue

Solving the steam_api.dll Missing Issue

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How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

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2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

Read the 2022 Coupa Benchmark Report to explore 20...

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

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Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

Big Data: Facebook’s next big idea

August 2, 2012 No Comments

The Facebook fallacy is that at its core the Social Network is really an advertising company. The problem is that “Liking” does not translate to “Buying” something.

he Facebook fallacy is that at its core the Social Network is really an advertising company.

If you look at their quarterly report, you see that about 82% of their revenue comes from advertising, so it backs up this assertion. The problem is that “Liking” something does not translate well to “Buying” something.

You may remember that GM recently pulled out as a Facebook advertiser because of this. On the other hand, teaming searches with advertisements so that you can be targeted with advertisements for products you may be interested in buying is a proven approach, and is Google’s strength.

Read the Full story on ZDNET

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