Big Data Hype is an Opportunity for Data Management Pros

Big Data is a hot topic in the data management world. Recently, I’ve seen press and vendors describing it with the words crucial, tremendous opportunity, overcoming vexing challenges, and enabling technology.  With all the hoopla, management is probably asking many of you about your Big Data strategy. It has risen to the corporate management level; your CxO is probably aware.

Most of the data management professionals I’ve met are fairly down-to-earth, pragmatic folks.  Data is being managed correctly or not. The business rule works, or it does not. Marketing spin is evil.

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