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IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Building a Trusted Mobile Strategy: Increase User Trust to Further your Mobile Platform Strategy

June 16, 2011 No Comments

As mobile growth continues, an increasing number of companies are creating mobile applications and mobile formatted websites. Consumers’ use of mobile apps and websites, however, is hindered by the perception that mobile devices are less safe and secure than home computers. Consumers are hesitant to share personal and financial information with mobile websites and applications. A recent KPMG survey found that 87 percent of consumers who refrain from mobile banking do so out of concern for their security and privacy. Consumers have privacy concerns unique to the mobile device and its capabilities: a recent survey found that 52 percent of mobile users are “very or extremely concerned” about a loss of privacy from using location-aware mobile applications.

This paper outlines for businesses the mobile landscape and introduces best design and privacy practices for mobile websites and apps, location-aware technologies, and mobile advertising.

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