Business apps on the iPhone: Dos and Don'ts

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Business apps on the iPhone: Dos and Don’ts

August 15, 2011 No Comments

A retail manufacturer wanted to replace a 3-ring, 4-inch thick binder carried by field sales reps with an iPhone app, recalls Quinton Alsbury, co-founder of Mellmo, maker of mobile BI app Roambi. But the manufacturer fell into a common trap: Creating a monster app that is virtually impossible for users to navigate on the iPhone’s 3.5-inch touchscreen.