Cloud-Enabled MDM Comes of Age: Cognizant Delivers First SaaS Solution Built on Informatica MDM

The industry’s first cloud-based solution for master data management (MDM) has arrived, signaling the emergence of a new architectural model for MDM that can offer rapid time to deployment without substantial capital expenditures.

Cognizant, a leading provider of IT and consulting services, is rolling out a solution called Cognizant MDM-in-the-Cloud for Life Sciences. Built using Informatica MDM at the core technology, it’s designed to help pharmaceutical and medical device companies to realize a complete, accurate view of monetary gifts and in-kind transfers made to physicians, including gifts, entertainment, consulting fees, meals, research funding, and more.

That data is typically stored in various formats across disparate multidomain sources with limited visibility. The new Physicians Payments Sunshine Act requires life sciences companies to report physician payments to the U.S. government beginning in March 2013. Cognizant’s cloud-based MDM solution emphasizes simplicity, rapid deployment, and a flexible pay-per-use pricing model, as Cognizant’s Dileep Srinivasan explains in this Informatica video.

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