Inside the Briefcase

How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

In an increasingly digital world, security has become a...

2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

Read the 2022 Coupa Benchmark Report to explore 20...

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud computing has been around for many years now,...

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

Computing Research: The future of CRM is social and mobile

April 27, 2011 No Comments

CRM is now a thoroughly mainstream application, with up to 80 per cent of medium and large UK organisations either using the software or planning to in the near future, according to a recent survey by Computing.

One-fifth are running a formal CRM, integrated with all back-office functions (finance, marketing, manufacturing, HR, order entry, warehousing and transportation) through their ERP system, while 25 per cent have a CRM that integrates with marketing and finance functions.

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SOCIAL BUSINESS

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