Inside the Briefcase
CRM in 2012: Big Changes in the Wind
January 9, 2012 No CommentsSOURCE: CRM Buyer
The CRM world is entering a new age of visibility and discoverability of information, said Salesforce.com VP Peter Coffee. “The ease with which customers can find one another to find opinions of products or research competitive pricing has been squared and cubed over the last few years. The old bases of competition, such as price, are not sustainable as the [social] community grows.”
