CRM-Integrated Marketing Automation
August 26, 2011 No CommentsROI as a topic and as a goal for marketers is here to stay. Leveraging tools, people, and processes to effectively contribute to revenue and demonstrate ROI is job number one for all revenue marketers.
While I am passionate about the softer elements of this success equation, it needs to be understood that it is the integration of a full-featured marketing automation tool with CRM that creates the foundation for establishing and reporting on ROI success.