CRM Solutions Must Adhere to CRM Security

The area of customer relationship management (CRM) is often focused on capturing information on customers and using that information within the organization to drive value out of every interaction. That CRM system has valuable information – and sometimes sensitive information – that may need to be protected. 

This recent CIO article focused on the importance of CRM security and how CRM solutions should work within these security parameters to the benefit of all users and the organization. Identifying how CRM security should really be implemented within the organization is a bigger challenge, however, and one that can be difficult to overcome.