Cyber Monday Goes Mobile With 55 Percent Sales Growth, Reports IBM

SOURCE: IBM

Armonk, NY – December 3, 2013 – U.S. shoppers made Cyber Monday the biggest online shopping day in history with a 20.6 percent increase in online sales, according to the latest cloud-based analytics findings from IBM

(NYSE: IBM).  Mobile sales led the way, exceeding 17 percent of total online sales, an increase of 55.4 percent year-over-year.

Cyber Monday also capped the highest five-day online sales period on record – from Thanksgiving Day through Cyber Monday – which grew 16.5 percent over the same period in 2012.

“We continue to see a dramatic movement of the new digitally savvy consumer as Cyber Monday once again proved to be the star of this holiday shopping season,” said Jay Henderson, Strategy Director, IBM Smarter Commerce. “The mobile device has become the shopping companion of choice for consumers, driving record mobile sales with 55 percent growth over last year.”

With an increase in online sales across multiple channels, Chief Marketing Officers (CMOs), are turning to cloud-based, real-time analytics from IBM to understand and act on consumer trends in the moment.  IBM is uniquely positioned to help marketing, e-commerce, merchandising and customer service leaders build deeper customer relationships across every touch in the commerce cycle.

To access full reports and real-time updates on holiday shopping trends from Thanksgiving through Cyber Monday, visit the IBM Digital Analytics Benchmark Hub at www.ibm.com/benchmark.  For information on how IBM’s real-time analytics delivered through the cloud can improve end-to-end customer engagement, visit www.ibm.com/smartercommerce.