Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Different Strokes: Sharpening CRM Strategies for Specific Mobile Segments

December 28, 2010 No Comments

Not all mobile phone and services customers want the same things. Some want smartphones with full Internet and app capabilities; others desire only a basic phone with voice and SMS features. Service providers must identify these customer groups and market to them accordingly, using the channels and methods each segment will be most comfortable with.

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MOBILE, SOCIAL BUSINESS

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