Facebook Acquires Facial Recognition Company

SOURCE: The New York Times

Facebook, the largest repository of pictures anywhere and at any time in history, has acquired a company, called face.com, that makes facial recognition technology. Neither company disclosed the sale price nor the other terms of the deal.

Facebook’s short term future, particularly on Wall Street, depends in large part on how it takes advantage of cellphones and tablets – and how it spins money from one of its singular assets: pictures of babies, weddings, vacations and parties. Face.com’s technology is designed not only  to identify individuals but also their gender and age.

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