Facebook becoming a mobile company

The world is still waiting for a Facebook iPad app, but Facebook’s head of mobile products discusses a recent acquisition is helping the social network deploy a unified experience on a larger scale.

Mobile platforms are becoming as important — if not more so — than desktop releases, according to Erick Tseng, head of mobile products at Facebook.

Referring to the announcement of Timeline at last week’s f8 Developers Forum, Tseng told the audience at GigaOM’s Mobilize 2011 forum in San Francisco on Tuesday that one of the most interesting parts of the launch is that most of it will be ready for mobile platforms immediately.

That’s essential as out of Facebook’s 800 million users (and counting), approximately 350 million of them are mobile users. Tseng predicted that within just a year or two, almost half of Facebook’s users will be using the mobile platform.

“We are going to become a mobile company,” said Tseng.

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