Facebook Mobile Ads Developing

It’s not digital advertising in the sense of display ads and search results, but it looks like we are getting a bit more color on what it is that Facebook will do first in the world of mobile marketing, and it could be coming online “within weeks.”

The company is gearing up to start inserting “featured stories” into people’s mobile feeds—effectively, marketing-led posts—which could start appearing as soon as early March. The date and news of the launch comes from the FT, which cites several people familiar with Facebook’s planning as its source.

Since filing its S-1 for an initial public offering last week, there has been a lot of speculation on how, exactly, mobile will fit into Facebook’s money-making picture longer term. The company was very sober in its description of its mobile business—usage is growing faster than even desktop engagement, but there’s no money in that growth yet, it admitted.

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