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Facebook’s Coal Problem

May 20, 2011 No Comments

You’ve hard about the cloud, right? This blog comes to you from the cloud. The cloud is where the bank keeps your money. YouTube, Gmail, Twitter and iTunes live in the cloud. So does a record of all my runs in 2011. The cloud, in essence, is the millions of data centers where information and software are stored and can be accessed by gazillions of computers.

Unfortunately, the cloud is creating problems for the planet.

Which bring us to Facebook and its coal problem. By some accounts, Facebook is the world’s most visited website. Greenpeace, as a result, has made Facebook the target of a campaign called Unfriend Coal, which has its own Facebook pages (of course!) with more than 700,000 fans. (Another 500,000 orFacebook recently opened a big new data center in Prineville, Oregon, where electricity is generated mostly from burning coal. Greenpeace is asking the social media giant to power its services with renewable energy instead of coal and nuclear power.

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