Inside the Briefcase
Google Counts On a New Social Strategy
April 1, 2011 No CommentsGoogle has floundered with the development of a viable social strategy, but Ignited SVP Dave Martin believes that its efforts in that area are about to become turbocharged with the introduction of +1. “Since Google is the dominant referrer of traffic on the Web, they should able to establish an enormous footprint with +1 very quickly,” he said.
