How Mid-Sized Organizations Can Leverage Business Intelligence and Analytics in the Cloud

SOURCE:  THINK IT Services

Despite some skepticism from industry analysts about the ability of Software-as-a-Service (SaaS) vendors to deliver viable business intelligence (BI) solutions a few years ago, today’s Cloud-based analytic tools are increasingly demonstrating that they can quickly generate tangible benefits to organizations of all sizes, especially mid-market companies.

The growing interest in Cloud-based analytics is easy to understand given the escalating pressures facing businesses contending with rising customer expectations and intensifying competitive. Businesses not only have to synthesize a widening array of internal and external data sources, they must also make timely and useful analysis available to an increasingly dispersed workforce so they can make better day-to-day business decisions.

The Cloud is the perfect enablement platform for analytic tools to respond to these demands. THINKstrategies sees the Cloud responding in three ways.

First, every leading Cloud solution includes a basic set of analytic tools to satisfy users’ rudimentary needs, including activity tracking and reporting capabilities.

Second, every leading Cloud vendor is tracking usage rates and behavior patterns to better understand how their solutions are being utilized so they can continuously fine-tune and enhance their Cloud offerings.

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