Inside the Briefcase

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

How Analytics Governance Empowers Self-Service BI

How Analytics Governance Empowers Self-Service BI

The benefit of implementing analytics policies at the semantic...

How To Create A Powerful SMS Marketing Strategy

How To Create A Powerful SMS Marketing Strategy

Many small businesses are looking for more ways to...

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

The creation of the first computer virus in 1971...

IBM on Social Channel/Media, Social CRM Trends

January 3, 2011 No Comments

The social channel, or social media, is rapidly becoming a vital business tool, enabling firms to listen, reach out and interact with their customers and prospects, while developing and protecting their brands and gaining business intelligence. Every strategy, including marketing, sales and service, and CRM, are acquiring a social dimension. Most customers are ultimately social and engage to varying extents with each before, during and after their encounters with companies to learn from their experiences, and to teach others.

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APPLICATION INTEGRATION, SOCIAL BUSINESS

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