JingDong on Inclusive Business

Featured article by Sachin Wason, Independent Technology Author

JD.com, otherwise known as JingDong, is considered to be an e-commerce juggernaut, also called “China’s Amazon”. Liu Qiangdon is the founder and CEO of JD.com. He is also known as Richard Liu, a Chinese entrepreneur of the internet. Richard Liu has an expert background in computer programming, sociology and attended the China Europe International Business School where he earned an EMBA.

JingDong was started before China suffered with the SARS epidemic. It was an average and traditional type of business located inside of a building. After the SARS epidemic, Richard Liu enhanced his business and began his JD.com e-commerce model of the shopping platform. This became a quick success with its impressive partnerships, innovative tech and continued growth.

Richard Liu had scaled the operations to make it a giant in worldwide e-commerce. This was possible due to the company’s next-day and same-day shipping options. This kind of shipping earned the site more than 300 million users and enabled it to boast the delivery of packages to more than one billion customers.

The growing worldwide business life of today and its combination with advancements in technology, keeping a business sustained is always changing. Modern shopping is needed to be streamlined to accommodate today’s business customers who want a swift and easier way to shop. However, there can be the loss of jobs because of wasteful practices, automation, environmental fallout and other serious everlasting effects.

Still it is important for companies to think about using great effort to set examples for generations of the future in dealing with worldwide e-commerce. Resources have to be used to maintain inclusive, environmentally friendly, and sustainable business practices. China has a population of more than 1.4 billion people. It is possible to state that their e-commerce is very significant in the retail atmosphere that is global. The changes within that country’s companies will lead to a positive trend in a global manner.

Just recently, Liu has again committed his company’s practices to have total transparency about environmental care and sustainable practices. Liu was aware of warehousing, shipping and manufacturing on a large scale would have an impact on the environment. He wanted to make his commitment to inclusivity out in front for the public to see.

The company publishes the Corporate Social Responsibility Report each year. This is where the explanations of the company’s positive involvement in its value to societal and sustainable practices are found. Liu wants JingDong to lead by example by detailing ways in which it will run its operations with these positive goals in mind and also teaches the public to help by starting at home.

This e-commerce business is out there to reducde the environmental footprint. It knows the need to begin an overhaul of infrastructure, various physical components and current procedures of its operation. Liu has in mind the long-term effect and the necessary ways to create an operation that will reduce the environmental footprint by running an environmentally friendly operation.

One example of this goal is the company’s creation of a solar photovoltaic (PV) power generation system. This is located on the roof of its No. 1 logistics center located in Shanghai. This began just last year in June and already has shown its reduction in carbon emissions. Since this task is already in place and is working, Liu wants to begin to complete even higher goals by relying even more on solar power. Their goal is to operate the largest ecosystem of rooftop PV power by the year 2030.

Liu has been empowering local communities and customers by hiring more and giving platform to become a leader in both responsible business methods and inclusivity.