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IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Majority of Millennials ‘Like’ a Facebook Fan Page but Never Return

April 25, 2012 No Comments

Millennials, those folks who are currently between the ages of 18 and 29, are the core of Facebook’s audience. They were born into the social media era and as such, have become accustomed to checking Facebook for everything from world news to what their friends are up to. But where do they stand with Facebook brand pages, you ask?

Keep on reading, because I’ve got the answer courtesy of Dr. Tina McCorkindale, an assistant professor in Appalachian State University’s Department of Communication. Dr. McCorkindale and two of her colleagues conducted a survey of 414 Millennials and found out something you won’t want to hear.

75% said they had “liked” a profit or non-profit organization on Facebook, (wait for it. . . . ) but 69% said that once they “liked” the organization, they rarely or never returned to the fan page.

Read More…

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