Inside the Briefcase

How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

In an increasingly digital world, security has become a...

2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

Read the 2022 Coupa Benchmark Report to explore 20...

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud computing has been around for many years now,...

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

Mobile sales strategies mean more than just mobile CRM software

February 11, 2011 No Comments

A veteran “road warrior” herself, Deborah Malinowski, vice president of sales with Santander Consumer USA Inc.,  knew that when it came time to equip her 130-person sales force with CRM it had to be mobile CRM.

“I’m not going to give something to them that makes them go home or to the hotel and work another hour or two on their laptop,” she said. “It had to be mobile. Something they would use on a daily basis and would benefit them.”

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MOBILE DATA, SOCIAL BUSINESS

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