OpenText Recognized as a Leader in Digital Asset ManagementMay 14, 2012 No Comments
Independent Research Cites OpenText as an ECM Vendor with an Emerging Customer Experience Management Vision
Waterloo, ON – 2012-05-14 – OpenText (NASDAQ: OTEX, TSX: OTC) today announced that analyst firm Forrester Research, Inc. (Nasdaq: FORR) has named OpenText a Leader in its report The Forrester Wave : Digital Asset Management For Customer Experience, Q2 2012, authored by Stephen Powers and Anjali Yakkundi with Dave West and Shannon Coyne. OpenText was among the select companies that Forrester invited to participate in its report and was recognized for its impressive functionality and emerging Customer Experience Management (CXM) strategy.
Forrester’s report takes a comprehensive look inside the Digital Asset Management (DAM) market, describing its evolution from a niche component of enterprise content management (ECM), to one that supports multiple types of rich media content across multiple channels as online needs increase. The report states that DAM is no longer viewed as a siloed solution; its role in supporting persuasive content makes it an important part of the new set of CXM solutions.
According to the report, OpenText is an ECM vendor with an emerging CXM vision. It states that OpenText’s Media Management product has impressive functionality particularly its support for collaboration, taxonomy, and search. Its strategic vision is particularly aided by its growing portfolio of CXM solutions and partnerships, including its WCM product, OpenText Web Experience Management, as well as a partnership with SAP (offering a DAM integration for SAP’s CRM solution). Strategically, OpenText has begun to expand DAM’s role in the CXM solution set by offering both an on-premises solution (the version evaluated in this report) and a lighter-weight SaaS solution in order to address various levels of need.
“OpenText is acting on a powerful and independently validated vision for OpenText Media Management that is aimed directly at equipping our customers with comprehensive Customer Experience Management solutions,” said James Latham, Chief Marketing Officer for OpenText. “We believe OpenText’s recognition as a Leader in this report demonstrates our drive for solutions that support information exchange within organizations to help them securely and successfully engage with customers, employees and partners, and support social collaboration.”
Continued Innovation in Customer Experience Management
OpenText recently announced OpenText Global Brand Management, a new solution that empowers marketing professionals by giving them the tools to deliver a compelling and consistent brand presence across multiple channels worldwide.
OpenText Global Brand Management allows an entire organization to produce, use, and publish digital media and automate the associated processes. The solution provides enterprise-wide workflow to improve productivity and enrich user experience with faceted and expert search, enabling users to drill down and find assets more quickly.
An integral part of Global Brand Management, OpenText Media Management integrates rich media for web, video, online, print and mobile throughout the enterprise, connecting people and processes and technology from multiple production and creative environments in a secure and scalable digital asset management ecosystem.
Additionally, OpenText Media Management helps to orchestrate processes and collaborative workflows to extend and amplify the rich media lifecycle enriching the overall customer experience. Integrated technology, workflow and solutions publish and deliver content to internal and external distribution points enabling digital media on any channel, platform, or device.
To view an excerpt of The Forrester Wave : Digital Asset Management For Customer Experience, Q2 2012, and to download the full report, go to http://campaigns.opentext.com/forms/Forrester_DAM_Wave_2012.
OpenText Media Management:
OpenText Global Brand Management:
Customer Experience Management:
OpenText, a global ECM leader, helps organizations manage and gain the true value of their business content. OpenText brings two decades of expertise supporting 100 million users in 114 countries. Working with our customers and partners, we bring together leading Content Experts to help organizations capture and preserve corporate memory, increase brand equity, automate processes, mitigate risk, manage compliance and improve competitiveness. For more information, visit www.opentext.com.
Certain statements in this press release may contain words considered forward-looking statements or information under applicable securities laws. These statements are based on OpenText’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which the company operates. These statements are subject to important assumptions, risks and uncertainties that are difficult to predict, and the actual outcome may be materially different. OpenText’s assumptions, although considered reasonable by the company at the date of this press release, may prove to be inaccurate and consequently its actual results could differ materially from the expectations set out herein. For additional information with respect to risks and other factors which could occur, see OpenText’s Annual Report on Form 10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC and other securities regulators. Unless otherwise required by applicable securities laws, OpenText disclaims any intention or obligations to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Copyright © 2012 by OpenText Corporation. OPENTEXT, OPENTEXT GLOBAL BRAND MANAGEMENT, OPENTEXT MEDIA MANAGEMENT and OPENTEXT WEB EXPERIENCE MANAGEMENT are trademarks or registered trademarks of OpenText Corporation in the United States of America, Canada, the European Union and/or other countries. This list of trademarks is not exhaustive. Other trademarks, registered trademarks, product names, company names, brands and service names mentioned herein are property of OpenText Corporation or other respective owners.
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