Inside the Briefcase

How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

In an increasingly digital world, security has become a...

2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

Read the 2022 Coupa Benchmark Report to explore 20...

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

Cloud computing has been around for many years now,...



Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...


July 11, 2012 No Comments

SOURCE: Pentaho

Online demonstration and upcoming webinar show how to gain insight from detailed Web data

Orlando, Florida and Toronto, Ontario – July 11, 2012 — Today, Pentaho, Infobright and Semphonic announced a partnership to help organizations maximize the value of their Websites as lead generation and revenue engines. Combining their respective technology and expertise, companies can quickly uncover meaningful insights from big data Web analytics:

  • Semphonic services to extract and segment data from Web analytics tools such as Omniture, WebTrends and Google Analytics Premium;
  • Infobright’s high-performance data repository for transformation and storage of massive amounts of data;
  • Pentaho’s Business Analytics platform to tightly couple data integration and business analytics to visualize and explore Web detail data and positively impact organizations’ performance.

To learn more, access the interactive demo and register for the joint webinar on July 19, 2012.

The challenge with organizations’ Web analytics efforts is finding a way to meaningfully represent digital behavior at the customer-level. The new initiative uses Semphonic’s state-of-the-art techniques for tracking customers across multiple identity keys to understand, classify and measure the success of individual touchpoints, and then stream the data using a consistent customer-level model into an analytics warehouse built using Infobright and Pentaho technology. Through this new initiative, CMOs, product managers or marketing analysts will be able to rapidly answer questions regarding Website usage, customer behavior, marketing effectiveness and site performance in a highly visual format that allows for easy understanding of both overall activity and individual interactions.

Gary Angel, President of Semphonic, comments, “Semphonic’s two-tiered digital segmentation approach is fundamental to bringing customer-level analysis to digital data. By analyzing both WHO the visitor is (e.g. customer vs. prospect vs. non-qualified) and WHY they are interacting on each occasion (our unique digital segmentation), we create a true picture of the customer journey. This partnership provides a compelling combination of technology and techniques that span every aspect of gathering, storing, classifying and joining streams of multi-channel data together in a way that enables true customer analytics and customer-level marketing. Simply put, this partnership brings together everything organizations need to be able to understand their online channels better and act upon that knowledge.”

Rosanne Saccone, Chief Marketing Officer of Pentaho, comments, “The opportunities to make better marketing decisions from behavioral patterns hidden in big data volumes and diverse data sources are enormous. Pentaho Business Analytics unifies data integration and business analytics capabilities and along with our big data partners, Infobright and Semphonic, allow enterprises to immediately access, analyze and visualize massive amounts of detailed Web data and gain valuable business insights.”

Susan Davis, Vice President of Marketing at Infobright explains, “This partnership makes it easy for organizations to use their detailed Web analytics data to drive business improvement.  With their expertise in Web analytics and measurement, Semphonic helps organizations understand what data is important and how to use it to their advantage. Using Infobright technology simplifies the process of storing and analyzing the growing volumes of Web data at a fraction of the cost of traditional approaches, while letting companies gain a deep level of data analysis delivered in interactive user-driven visualization and dashboards from Pentaho.”

  • Access and use the demo to explore how to uncover meaningful insights from big data Web analytics.
  • CMOs, product managers, business analysts and marketing managers who want to learn more should register for the joint webcast, “Mastering Digital Measurement: The Tools You Need to Get it Righton July 19, 2012 at 10 am PST.
  • Join the conversation on Twitter. Follow us: @Pentaho @Semphonic @Infobright

About Semphonic

Semphonic is the world’s largest independent Web analytics consultancy, with headquarters in the San Francisco Bay Area and offices in Boston, New York, Washington, DC, Portland, OR and Berlin, Germany.  Founded in 1997, the company has helped leading corporations, government agencies and non-profits achieve measurable improvement in the performance of their web channel. Clients include American Express, Charles Schwab, Genentech, the National Cancer Institute, Sears and Turner Broadcasting. Semphonic is also the driving force behind the premier web analytics conference, X Change. For more information about Semphonic, please visit:

About Pentaho Corporation

Pentaho is delivering the future of business analytics. Pentaho’s open source heritage drives our continued innovation in a modern, integrated, embeddable platform built for the future of analytics, including diverse and big data requirements. Powerful business analytics are made easy with Pentaho’s cost-effective suite for data access, visualization, integration, analysis and mining. For a free evaluation, download Pentaho Business Analytics at

About Infobright

Infobright’s high-performance database is the preferred choice for applications and data marts that analyze large volumes of “machine-generated data” such as Web data, network logs, telecom records, stock tick data and sensor data. Easy to implement and with unmatched data compression, operational simplicity and low cost, Infobright is being used by enterprises, SaaS and software companies in online businesses, telecommunications, financial services and other industries to provide rapid access to critical business data. For more information, please visit or join our open source community at

For further information, please contact:

David Beesley

itpr for Semphonic

Tel: +44(0)1932 578 800


Jill Hara

Kickstart Consulting for Infobright or

+1 310-292-1213

Rebecca Shomair
Director of Corporate Communications, Pentaho
+1 646-484-8150


Leave a Reply