PivotLink Prepares Business Intelligence for Retailers and Online Marketers

SOURCE: DestinationCRM.com

For the last year, business intelligence (BI) vendor PivotLink has been shying away from the traditional analyst segment of BI users and has embraced the casual business user.

“What’s important to us is focusing on the metrics and what business users are looking for,” says Rosanne Saccone, PivotLink’s senior vice president of marketing. With an eye toward front-office departments, the company launched the ReadiMetrix product family in March:

• ReadiMetrix for Sales,
• ReadiMetrix for Marketing, and
• ReadiMetrix for Human Capital Management.

PivotLink began providing “pre-packaged entry points” into the enterprise. This week, PivotLink has extended its offerings to the retail industry and the online-marketing department.

Saccone remarks that retail is a big vertical for PivotLink so ReadiMetrix for Retail was a natural extension. The vendor based the application on best practices from more than 40 of its retail customers. The product includes metrics relating to store profitability, marketing, sales, and products. Additionally, users can tap into pricing and inventory management and product mix analysis. “We already have a large pipeline of prospects for [ReadiMetrix for Retail],” Saccone says. The application also features analysis of things like shelf-space optimization and cross-channel analysis for e-commerce and brick-and-mortar commerce.

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