Inside the Briefcase

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

How Analytics Governance Empowers Self-Service BI

How Analytics Governance Empowers Self-Service BI

The benefit of implementing analytics policies at the semantic...

How To Create A Powerful SMS Marketing Strategy

How To Create A Powerful SMS Marketing Strategy

Many small businesses are looking for more ways to...

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

The creation of the first computer virus in 1971...

Predictive Analytics Project Design: A Nine-Step Guide to Realizing Business Value

July 16, 2012 No Comments

Predictive analytics continues to develop as a key decision technology across virtually every type of business because of its promise to enhance business performance and derive significant competitive advantage.

The business performance enhancements achieved are generally based on more effective allocation of the organization’s resources, especially in functional areas such as marketing, attrition/retention, fraud, risk management, and other areas where relatively low-incidence behaviors have a significant impact on business performance.

Technology is also critical. Yet a project’s success is primarily determined by strategic technology implementation—not by the technologies themselves. No piece of software, and no algorithm, understands the domain of the decision process or the project team’s unique performance metrics.

Ultimately, predictive analytics projects are evaluated based on their return on investment and by the contribution they make to the business objectives of the sponsoring organization. That contribution is always based on each organization’s unique project performance metrics. This TDWI Checklist Report examines the strategic steps that predictive analytics project teams must take in order to define, design, and implement successful projects.

Download PDF

DATA and ANALYTICS , Featured White Papers

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner