Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Reaching the Untapped CRM Market: Talk About Problems, Not Apps

March 24, 2011 No Comments

Most small-businesspeople do not look at a sales issue, a service breakdown or a failure in marketing and immediately flash on the acronym “CRM.” It’s not part of the vocabulary. It’s a concept they could benefit from — if only they understood what it was. The vendors looking to tap into this space should reframe the discussion of their products in terms of the problems small businesses face.

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