SAS® High-Performance Marketing Optimization takes on Big Data

SOURCE: SAS

The Premier Business Leadership Series, LAS VEGAS (Oct. 10, 2012) – The ability to optimize campaigns quickly and against massive data volumes is a hallmark of high-performing marketing organizations. With unprecedented speed SAS^® High-Performance Marketing Optimization, from business analytics software provider SAS, a leader in integrated marketing management, applies high-performance analytics to tens of millions of rows of customer data to help chief marketing officers and their teams solve complex business issues such as how to maximize profit, enforce contact policies, and stay within budget.

SAS High-Performance Marketing Optimization is so fast that organizations can now perform “what-if” analysis in minutes. A marketer with hundreds of campaign offers, thousands of contact policy constraints, and millions of rows of customer records can quantitatively predict the impact of changes in near-real-time. Previously, such scenarios could take hours if not days to run. Now, multiple runs, adjustments, and re-runs can be executed within hours or even minutes.

“I cannot stress enough the importance to marketers of being able to predict the impact of new programs before they deploy them,” said James Taylor, CEO of Decision Management Solutions. “The faster and more accurately they can conduct what-if scenario analysis (to iterate and refine results), the more adjustments can be made to determine the perfect combination of channel, time, product and customer.”

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