SAS Expands Customer Intelligence Line-up as Sales Soar

October 27, 2010 No Comments

SOURCE: SAS

As companies dedicate more resources to customer engagement, worldwide revenue from new sales of SAS® Customer Intelligence jumped nearly 64 percent over this time last year.

Organizations moving to SAS Customer Intelligence include Amnesty International (Denmark), Coles (Australia), Credit Union Australia, EnterCard (Norway), Farmers Mutual Group (New Zealand), Fratelli Carli (Italy), Globe Telecom (Philippines), Great Ormond Street Hospital Children’s Charity (UK), Hyundai Securities (Korea), John Lewis Partnership (UK), Lotto Hessen (Germany), Matalan (UK), Nextag Inc. (US), Office of the Government Chief Information Officer HKSAR (Hong Kong), Oita Bank (Japan), Oresundsbron (Denmark), Orlando Magic Ltd. (US), OTB Banka (Slovakia), Pojistovna DIRECT (Czech Republic), Raiffeisenbank (Czech Republic), Sejung Co (Korea), TIAA-CREF (US), T-Mobile USA Inc., Vail Resorts Inc. (US) and Zurich Connect (UK).

“SAS’ integrated marketing solution makes customer interactions more relevant, timely and welcome,” said John Bastone, Global Product Marketing Manager for SAS Customer Intelligence solutions. “Understanding a customer’s history with your organization, network and social influence matter in any interaction. SAS excels at identifying patterns that enable marketers to interact in real-time, fully understanding what has been and is happening across multiple channels, departments and divisions. It’s about decision management –where SAS has more than 30 years of experience – while creating a positive customer experience.”

In April SAS, the leader in business analytics, launched SAS^® Social Media Analytics to help companies integrate social data across their businesses to better focus resources and build customer engagement and loyalty. Today SAS announced that a new social media module, SAS^® Conversation Center, will be available in January 2011 for managing customer engagement on Twitter. The new solution captures relevant tweets and applies analytics to discern sentiment and influence. Tweets are prioritized and routed to customer facing personnel for response.

These advancements represent a major breakthrough for organizations working to understand what drives market capitalization and risk, bringing science to the art of marketing and helping organizations quantify what creates or destroys value. In recent decades organizations’ intangible assets – brand, reputation, goodwill etc. – have grown from less than 20 percent to more than 80 percent. Sentiment, which drives these figures, has until now been subjective and difficult to quantify. Yet a single tweet, blog post or Facebook update can influence the perceptions of thousands instantly. Now, with SAS Social Media Analytics organizations can listen, respond and minimize damage or echo positive news with greater accuracy and focus.

SAS has also announced that it will offer SAS^® for Customer Experience Analytics through its OnDemand service. It joins 19 other SAS solutions offered via cloud, including SAS Social Media Analytics and SAS OnDemand: Campaign Management. By offering its customer intelligence solutions via cloud SAS provides its customers with the functionality and power of SAS without requiring them to purchase and deploy software in-house.

Today’s announcement came at The Premier Business Leadership Series event in Las Vegas, a business conference presented by SAS that brings together more than 600 attendees from the public and private sectors to share ideas on critical business issues.

About SAS

SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 45,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know^® .

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