Inside the Briefcase

How Security in Tech is Being Reinforced

How Security in Tech is Being Reinforced

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2022 Business Spend Management Benchmark Report

2022 Business Spend Management Benchmark Report

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Cloud Security: Understanding “Shared Responsibility” … and Keeping Up Best Security Practices

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Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

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Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

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Social CRM Is Making Massive Strides

June 15, 2012 No Comments

SOURCE:  IBM

With each passing year, customer relations management (CRM) software gets closer and closer to full integration with social media. The end result would be a platform that allows companies to have a complete understanding and almost complete control over its customer interactions through the social space. While the world isn’t quite there yet, recent moves by Salesforce, Oracle and Marketwire should let midsize firms know that the time to invest in social CRM is now.

Read More on Midsize Insider, an IBM Company

News, SOCIAL BUSINESS

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