Social CRM Is Making Massive Strides

SOURCE:  IBM

With each passing year, customer relations management (CRM) software gets closer and closer to full integration with social media. The end result would be a platform that allows companies to have a complete understanding and almost complete control over its customer interactions through the social space. While the world isn’t quite there yet, recent moves by Salesforce, Oracle and Marketwire should let midsize firms know that the time to invest in social CRM is now.

Read More on Midsize Insider, an IBM Company