Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

How to Transform Your Website into a Lead Generating Machine

How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Social CRM will be ‘runaway success’ over next year, expert says

April 8, 2011 No Comments

Social customer relationship management (CRM) will be a “runaway success” this year and next as the link between businesses and social networking increases.

That is according to Andrew Girdwood, media innovations director at bigmouthmedia, a search and digital agency, who said that marketing and CRM will be drawn closer together in the near future.

He added that customers can not only be kept happy through social CRM but that it can be used to help send promotional messages out to a target audience.

Read More…

 

SOCIAL BUSINESS

Leave a Reply

(required)

(required)


ADVERTISEMENT

Gartner