Inside the Briefcase

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

IT Briefcase Exclusive Interview: Getting the Most Out of Open Source While Managing License Compliance, Risk, and Security

with Kendra Morton, Flexera
In this interview, Kendra Morton,...

Why DEM Matters More Than Ever in Financial Services

Why DEM Matters More Than Ever in Financial Services

Remember waiting in line at the bank? Banking customers...

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How to Transform Your Website into a Lead Generating Machine

Responsive customer service has become of special importance, as...

Ironclad SaaS Security for Cloud-Forward Enterprises

Ironclad SaaS Security for Cloud-Forward Enterprises

The 2015 Anthem data breach was the result of...

The Key Benefits of Using Social Media for Business

The Key Benefits of Using Social Media for Business

Worldwide, there are more than 2.6 billion social media...

Sorting the CRM/Social CRM Concepts (and Jargon)

June 3, 2011 No Comments

There has emerged concepts – or what some have argued is jargon – surrounding CRM and Social CRM among them “CEM” i.e. customer experience management and “CIM” or customer interaction management.

To get some clarification TMCnet recently raised this issue with several leading firms. We asked: “Differentiate and discuss the differences between social CRM and CIM or “Social CIM”, between social CRM and CEM or “Social CEM” and between CEM and CIM? Which of the three is becoming most significant and why?”

Read more…

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