Inside the Briefcase

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Webcast: HOW TO SCALE A DATA LITERACY PROGRAM AT YOUR ORGANIZATION

Join data & analytics leaders from Starbucks, Cardinal Health,...

How EverQuote Democratized Data Through Self-Service Analytics

How EverQuote Democratized Data Through Self-Service Analytics

During our recent webinar on scaling self-service analytics, AtScale...

How Analytics Governance Empowers Self-Service BI

How Analytics Governance Empowers Self-Service BI

The benefit of implementing analytics policies at the semantic...

How To Create A Powerful SMS Marketing Strategy

How To Create A Powerful SMS Marketing Strategy

Many small businesses are looking for more ways to...

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

Emerging Frameworks & Technologies that Combat the Rising Threat of Cyber Attacks

The creation of the first computer virus in 1971...

The Social Game Changers

August 10, 2011 No Comments

For far too long, the Web has struggled to make sense of users by applying metrics that were mere proxies of player behavior. As the social Web expands, a paradigm shift based on previous user behavior metrics will follow. The analytics company that best packages, distills, and helps its clients understand how to better monetize users within the paradigm will gain the biggest share of this new market.

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