Inside the Briefcase

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Three Reasons Social CRM Really isn’t All that Complicated

September 28, 2011 No Comments

SOURCE: TMCnet.com

Industry observer Chris Bucholtz recently discussed three reasons why he thinks Social CRM really isn’t as complicated as some are trying to make it out to be, using examples culled from TMC’s recent ITEXPO’s (NewsAlert) co-located Social CRM Expo.

Speaking of the show, Bucholtz said while it’s not big in terms of a physical presence at this telecom-heavy show, “it is significant in the strength of its content — and in the number of times the speakers said simple things that made light bulbs go on over the audience’s heads.”

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