Top Ten Mobile CRM Apps
March 21, 2011 No CommentsCustomer relationship management (CRM) is about the hottest software market around these days, according to Gartner. The analyst firm expects CRM spending to increase more than any other area of application software this year, according to a recent survey.
“Buyers of CRM continue to focus on investments that promote customer retention and enhance the customer experience, and they are increasingly interested in technologies that encourage development of customer communities and social networks,” said Hai Hong Swinehart, research analyst at Gartner.