Why mobile computing is stumping even the tech savviest disruptors

Today’s leading tech, marketing and advertising firms — built and led by the disruptors of our time — still don’t know quite what to make of the mobile computing disruption sweeping the world.

That’s the observation of the Washington Post’s Craig Timberg, who points out that mobile computing is breaking down the online advertising model — developed and finely honed and mined over the past decade by the globe’s leading disruptors.

Indeed, e-commerce was a huge disruptor, and is now accompanied by the multiplier effect of social media. The problem is that online advertising models are based on PC-based Web searches, in which users are situated in one spot and are likely to whip out their credit cards to make on-the-spot purchases.

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