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7 Ways to Use the Digital World to Grow Your Business in 2018

March 21, 2018 No Comments

Featured article by Calvin Paige, Independent Technology Author

Digital marketing has become ubiquitous in the world of business. Even if you haven’t yet hopped on board, it’s likely that you’ve heard people talking digital marketing jargon or incorporating it into their strategy in various ways. From a distance, making your business digital can seem like a complex matter, however, it doesn’t have to be if you learn how to use it effectively. There are several methods and strategies that have proven useful to businesses globally and have contributed to the exponential growth that many have seen. This article is going to look at a number of ways that you can use the digital world to grow your business.

Google Ads

One of the fundamentals of the digital world is Google ads. It is a marketing tactic that is commonly used by businesses all over the world to increase their brand visibility as well as sell services and products. Google ads are often essential because there are millions of people using the internet and you sometimes need to stand out of the crowd. Search ads help you see what words people are using to search for products and services related to yours. You can then pay for those keywords so that when people use them, they’re likely to see your site at the top of the search engine. Some core benefits of using Google Adwords are that for one, it is measurable and flexible in comparison to traditional marketing efforts. Other reasons you should consider using them are it can provide faster results than methods such as SEO, you can control your advertising costs, and it can be more engaging.

SEO

Search engine optimization is another way to use the digital world to grow your business. It is a buzzword that is pervasive in the business world presently, and that may be because of the results people have seen when using it effectively. Although Google Ads may produce quicker results, SEO can provide more longevity in terms of visibility in search engines. If you’re not exactly sure what SEO is, it’s essentially using organic or natural methods to optimize your website so that it’s more visible in the search results. It ideally takes a few months to make your brand more visible online, but the results can be explosive with the right strategy. If you haven’t begun using SEO already, you could think about using a local SEO agency to help create an online presence for your brand. One of the primary things they could do is ensure your business is one of the first that appear in search engines when people search for your products or services locally. Three core rules that you should think about when using SEO in 2018 are authority, content, and indexed age. These things should help you get ahead and increase your traffic in the saturated digital world.

Social Media Ads

Social media is one of the aspects of the digital world that you can’t ignore. No matter where you go, it is likely that you’ll see people raving about Instagram, Twitter, or Facebook. For this reason, many businesses have seen the usefulness of using social media ads. It gives you the opportunity to advertise to your target audience on platforms where they tend to spend a large quantity of their time. Another added benefit of using social media ads is that they can be tailored and personalized in a way that will appeal to your target audience. One of the core social media trends for 2018 that businesses should look out for is the dwindling of organic reach. Once upon a time, with a good post and a lot of likes, your page could become viral. Now, however, before you can reach an audience via your newsfeed, it’s likely you’ll need to pay for an ad. Some other trends to look out for include the rise of video and millisecond marketing considering people’s short attention spans. Whatever you do, try and ensure that you include social media ads in your budget if you’re going digital.

Mobile

If you haven’t already noticed, the number of people that have access to the internet is rapidly increasing. This could be because more and more people now have access to smartphones which means that they can browse on the go. This provides a golden opportunity to businesses as they’re able to reach people in their intimate space. People these days use mobile phones for just about everything including instant chatting, organizing information, personal diaries, checking their emails, social media, and browsing the internet. For this reason, brands are optimizing their digital content for mobile. It may also be interesting to know that website visitors are also said to be more likely to do business with an online retailer that has a mobile site. Some ways to optimize your business for a mobile world include optimizing your website for mobile and tablet screens, making your site visible in search engines through SEO or Google Ads, providing regular content updates, and refining your mobile strategy frequently. If you happen to be optimizing your site for mobile on your own there are a few tips that you could consider. That includes improving your social media marketing strategy as 80% of mobile users spend their time on social media, using plugins that make your mobile site friendlier, optimizing images, and optimizing for local searches.

Software

Digital marketing can be extremely time-consuming as there are so many tasks to carry out to make your marketing plan come together. Many of the things that you ten to do on a daily basis. For instance, there are mundane tasks that are repetitive that tools and software can be sued for. One that you may find useful, for instance, is Hootsuite which can be used to help you schedule posts far in advance, so you don’t forget and have the opportunity to focus on other tasks. Another benefit of using software is that it can help increase productivity. This is because a feature of several software is that they’re automated which means that you have less to think about and can invest your time in strategizing and coming up with creative ideas. Some digital marketing tools to consider include paid social media tools, organic social media tools, email marketing tools, video hosting sites, content creation tools, website analytics tools as well as customer service related tools. All of these should contribute in one way or another to making your digital marketing efforts easier. While some software is free to use, others come at a cost, it is, therefore, ideal to include software in your digital marketing efforts as it could increase your chances of getting more business.

E-Commerce

If your business happens to be one that sells products, e-commerce is ideal. By using it, you can take full advantage of the digital world and use it to market and sell products to people online. An increasing number of people are now shopping online as opposed to in-store, so this is one of many reasons your business needs e-commerce. It is also being predicted that online shopping will continue to be on the rise, which isn’t surprising considering how convenient and easy it is. You could set up a section for people to buy and sell on your website and make the process as easy as possible. Another tip is to ensure that your site loads quickly, is optimized for mobile so people can shop on their phones, and the payment process is seamless. One way to drive your e-commerce effort is by marketing your products on social media. By doing so, you are more likely to be able to drive traffic back to your site. Additionally, it gives you the opportunity to create unique, short and easy to digest content that could trigger consumer interest and increase interest in your products.

Blog Content

Although a blog isn’t for everyone, it is a way to make yourself known in the digital world. A blog has many uses which include being a platform where people can come to get insightful, entertaining, and informative information. It is also a chance for your business to prove that they’re an authority in their sector by providing people with the information that they need. Another benefit of blogs is that they can help build a community and create a high level of engagement. This could come from comments, conversations that are sparked under your posts as well as social media shares. You should consider looking for a good content writer who can produce engaging content that people will enjoy. It could also contribute to your SEO ranking if you ensure that your blog is well optimized.

As a business owner, one of your primary objectives is likely to ensure your business is growing. Although objectives vary from business to business, one of the goals of starting a business in the first place should be progress in some shape or form. Seeing as moving with the trends is sometimes necessary if you want to stay in business, it is, therefore, advisable that you keep up with the digital trends and look for ways that you can use them to transform your business.

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