Inside the Briefcase
The Cloud CRM Market: Microsoft, Salesforce, SAP, Oracle and More
November 4, 2011 No CommentsSOURCE: Enterprise Apps Today
The cloud CRM market is a crowded one, so we offer an overview of the biggest names in our cloud CRM buying guide.
Salesforce.com, Oracle, Microsoft, SAP and dozens of others are offering cloud CRM (customer relationship management) services. There are accusations and counter-charges of “false clouds” and “roach motels.” One once famously dismissed cloud talk as so much “water vapor,” but is now all in.
The hype about the cloud is everywhere – as well as being the subject of every single keynote at trade shows, it arrives via prime time ads and billboards. Everyone has heard of it. We are in marketing nirvana here. And it shows in sales. Forrester Research forecasts the worldwide Platform-as-a-Service (PaaS) market to grow to almost $12 billion in 2020.
